Products already communicate
Hardware stores, grocery bakery aisles and furniture showrooms carry strong material and product smells.
EXPLAINER
Smell & Retail Materials
Retail environments often have native smell identities before any deliberate fragrance is added.
Packaging matters
Cardboard, paper, plastics and textiles can become part of the retail atmosphere.
Added scent should not erase context
SmellBook treats native retail smell as something to map before considering any branded scent layer.
Retail smell descriptions do not imply product quality, safety or sales performance.